An Analysis of Agenda Setting and Framing of American Marathon Television Coverage

Abstract

This study examined nationally televised marathon coverage of three major U.S. marathons (the Boston Marathon, the Bank of America Chicago Marathon, and the Tata Consultancy Services New York City Marathon) to understand how able-bodied men and women, and men and women using wheelchairs were represented. Just under 8 hr of coverage was analyzed for clock time and the descriptions of athletes divided by divisions of able-bodied men and women and wheelchair athlete men and women. Able-bodied women received the majority of clock time in Boston and Chicago, while able-bodied men received the majority of clock time in New York City. Athletes using wheelchairs, both men and women, received much smaller amounts of coverage, especially in New York City. Women received more announcer mentions in all three races, with a heavier focus on their background, coaching, and emotion, although the only statistically significant category was emotion. Experience and race strategy/training were heavily emphasized for all divisions. Through this analysis, race producers have more guidance on how to cover future marathons in a more equitable and appropriate manner.