The sustainability of the Ryanair model

Sean D. Barrett
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引用次数: 61

Abstract

This paper examines the growth of Ryanair, Europe’s largest new entrant airline since deregulation. The sustainability of the Ryanair product is examined, including: acceptability to passengers, the use of secondary airports, labour productivity and use of outsourcing, corporate culture, policy environment and legal and policy obstacles. The growth of the airline is expected to continue because of the popularity of low fares, the willingness of passengers to forego traditional airline services in order to avail of low fares and the ability of Ryanair to control and reduce costs.

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瑞安航空模式的可持续性
本文考察了自放松管制以来欧洲最大的新进入航空公司瑞安航空的增长。对瑞安航空产品的可持续性进行了审查,包括:乘客的可接受性、二级机场的使用、劳动生产率和外包的使用、企业文化、政策环境以及法律和政策障碍。由于低票价的普及,乘客为了利用低票价而放弃传统航空公司服务的意愿以及瑞安航空控制和降低成本的能力,预计该航空公司的增长将继续下去。
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