Cultural Influences on Opinion Expression in an Online and Offline Context

Abstract

This study compares the expression of opinion in incongruent offline and online settings regarding the issue of gender desegregation in Kuwait’s public schools. Spiral of silence theory provides the theoretical foundation for examining the impact of certain cultural factors and religious influences on the expression of opinion, their relationship to the fundamental tenets of the theory, such as fear of social isolation, and Twitter use variables among respondents to a survey. The results to a questionnaire administered to 534 public and private university students indicate greater overall expression of opinion in the offline than online context. Offline and online, the nonconformist personality variable was a positive predictor of expression of opinion, and fear of social isolation was a negative predictor. The perceived position of Islam on the issue was a predictor of expression of opinion only in the offline context. Finally, daily average use of Twitter was an additional predictor of expression of opinion in the online environment.