Infotainers, Mediators, or Watchdogs? Mapping the Field of News Podcasters and Their Role Conceptions in Germany, Austria, and Switzerland

Journalism and Media Pub Date : 2023-07-26 DOI:10.3390/journalmedia4030051

Vera Katzenberger, Jonas Schützeneder, Michael Grassl, Jana Keil

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Abstract

News podcasts have emerged as a relevant medium, contributing to the collection, analysis, interpretation, and dissemination of information in mass media discourse. This paper presents an analysis of the sociodemographic backgrounds, professional profiles, role perceptions, and values of news podcasters based on an online survey of 195 participants in Austria, Germany, and Switzerland. The results reveal that news podcasters are predominantly male, middle-aged, and academically educated with no journalistic socialization or journalistic working experience. In terms of self-images and values, news podcasters emphasize the importance of education, information, and entertainment, while rejecting conventional concepts like criticism and control. Overall, they demonstrate a strong orientation towards the needs of their audiences and strive to be responsive to their preferences. Yet, the monetization of content through financing models such as sponsoring or native advertisement is not established on a broad scale. These findings shed light on the unique characteristics of news podcasters and provide insights into their status in a rapidly changing media environment.

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信息容器，调解者，还是监督者?德国、奥地利和瑞士新闻播客领域及其角色观念的映射

新闻播客已经成为一种相关的媒介，有助于收集、分析、解释和传播大众媒体话语中的信息。本文基于对奥地利、德国和瑞士195名参与者的在线调查，分析了新闻播客的社会人口背景、专业概况、角色认知和价值观。结果显示，新闻主播主要是男性，中年，受过高等教育，没有新闻社会化或新闻工作经验。在自我形象和价值观方面，新闻播客强调教育、信息和娱乐的重要性，而拒绝批评和控制等传统观念。总的来说，他们对受众的需求表现出强烈的倾向，并努力对他们的偏好作出反应。然而，通过赞助或原生广告等融资模式实现内容货币化的模式尚未广泛建立。这些发现揭示了新闻播客的独特特征，并为他们在快速变化的媒体环境中的地位提供了见解。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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Journalism and Media

CiteScore

2.60

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0.00%

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