When Customers Help Set Prices

IF 4 4区 管理学 Q2 BUSINESS Mit Sloan Management Review Pub Date : 2014-07-17 DOI:10.2139/SSRN.2255904
Marco Bertini, Oded Koenigsberg
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引用次数: 19

Abstract

To many managers, the idea of involving customers in pricing decisions seems counterproductive. For most companies, pricing is a sensitive, private affair. But it may be time to reexamine those ideas. Letting customers have input on prices provides opportunities for customization and can promote greater customer engagement. Opening up customer participation also offers a way for companies to create a new sense of excitement.
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当顾客帮助定价时
对许多管理者来说,让顾客参与定价决策似乎适得其反。对大多数公司来说,定价是一件敏感的私事。但也许是时候重新审视这些想法了。让客户对价格有自己的意见,这为定制提供了机会,并能促进更大的客户参与度。开放客户参与也为企业提供了一种创造新的兴奋感的方式。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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CiteScore
3.30
自引率
2.40%
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0
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