{"title":"Open Innovation 2.0: Is Co-Creation the Ultimate Challenge?","authors":"Thierry Rayna, L. Striukova","doi":"10.1504/ijtm.2015.071030","DOIUrl":null,"url":null,"abstract":"Web 2.0 has considerably increased the possibilities of user involvement in the production process and, thereby, has given rise to new forms of co-creation (Open Innovation with customers). Because the roles of consumers, now 'prosumers,' have radically changed, specific challenges have emerged. The aim of this article is to provide possible routes to address such challenges. To do so, an input-output typology of co-creation is created. This typology is then used to discuss the main challenges of co-creation: incentives, risks and costs, IPRs.","PeriodicalId":11062,"journal":{"name":"Development of Innovation eJournal","volume":"27 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2015-08-08","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"71","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Development of Innovation eJournal","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1504/ijtm.2015.071030","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 71
Abstract
Web 2.0 has considerably increased the possibilities of user involvement in the production process and, thereby, has given rise to new forms of co-creation (Open Innovation with customers). Because the roles of consumers, now 'prosumers,' have radically changed, specific challenges have emerged. The aim of this article is to provide possible routes to address such challenges. To do so, an input-output typology of co-creation is created. This typology is then used to discuss the main challenges of co-creation: incentives, risks and costs, IPRs.
Web 2.0大大增加了用户参与生产过程的可能性,从而产生了新的共同创造形式(与客户的开放式创新)。由于消费者的角色,现在的“产消者”已经发生了根本性的变化,具体的挑战也出现了。本文的目的是提供解决这些挑战的可能途径。为此,创建了一个共同创造的输入-输出类型。然后使用这种类型来讨论共同创造的主要挑战:激励、风险和成本、知识产权。