{"title":"The Relationships among CEO’s Role, Internal Marketing, Market Orientation, Patient Satisfaction, and Hospital Image","authors":"Seung-Hee Shin, Shin, Jae Ik","doi":"10.9708/JKSCI.2021.26.01.189","DOIUrl":null,"url":null,"abstract":"[Abstract] This study examines the relationship between internal marketing, market orientation, patient satisfaction, and hospital image, and especially focuses on the effect of CEO's role on internal marketing at a local national university hospital. A survey was conducted using the convenient sampling technique and 222 questionnaires excluding unreliable replies were used in the final analysis for the hypothesis testing. SPSS 21.0 was used for the basic analysis of the collected data","PeriodicalId":17254,"journal":{"name":"Journal of the Korea Society of Computer and Information","volume":"5 1","pages":"189-199"},"PeriodicalIF":0.0000,"publicationDate":"2021-01-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"0","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of the Korea Society of Computer and Information","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.9708/JKSCI.2021.26.01.189","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
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Abstract
[Abstract] This study examines the relationship between internal marketing, market orientation, patient satisfaction, and hospital image, and especially focuses on the effect of CEO's role on internal marketing at a local national university hospital. A survey was conducted using the convenient sampling technique and 222 questionnaires excluding unreliable replies were used in the final analysis for the hypothesis testing. SPSS 21.0 was used for the basic analysis of the collected data
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