Managing the Logistics Distribution Performance Using Digitalization in the FMCG Sector

IF 3 Q2 BUSINESS Vision-The Journal of Business Perspective Pub Date : 2023-03-01 DOI:10.1177/09722629221143261

Pradeep Chauhan, Deepak Bangwal, Rupesh Kumar

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Abstract

The logistics performance of fast-moving consumer goods (FMCG) depends profoundly on transportation and warehouse performance, which can be worked on through digitalization. This paper studies the distribution of FMCG and tries to identify inefficiencies in transportation and warehousing operations. The factors leading to inefficiencies in transportation and warehouse performance are identified through a literature review. The goal is to assess the impact of digitalization on composed activities scattering execution. The information was gathered through organized polls from 256 managers and executives in the FMCG area. The information is examined through structural equation modelling with AMOS. The calculated model is formed, and speculations are tried in light of the model. The measuring model’s parameters were assessed for reliability, convergent and discriminant validity. The results of the study indicate the optimization of transport performance and warehousing performance has a positive impact on the logistics distribution performance of FMCG. The partly mediating effect of digitalization is also supported and found to be substantial in enhancing logistics distribution performance.

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利用数字化管理快速消费品行业的物流配送绩效

快速消费品(FMCG)的物流绩效在很大程度上取决于运输和仓储绩效，这可以通过数字化来解决。本文研究了快速消费品的分布，并试图找出运输和仓储操作中的低效率。通过文献综述确定了导致运输和仓库绩效效率低下的因素。目标是评估数字化对组合活动分散执行的影响。这些信息是通过对快速消费品领域的256名经理和高管进行有组织的民意调查收集的。通过AMOS结构方程模型对信息进行检验。建立了计算模型，并根据模型进行了推测。对测量模型参数进行了信度、收敛效度和判别效度评估。研究结果表明，运输绩效和仓储绩效的优化对快速消费品物流配送绩效具有正向影响。数字化在提高物流配送绩效方面也具有一定的中介作用。

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来源期刊

Vision-The Journal of Business Perspective Multiple-

CiteScore

4.60

自引率

0.00%

发文量

121

期刊介绍： Vision-The Journal of Business Perspective is a quarterly peer-reviewed journal of the Management Development Institute, Gurgaon, India published by SAGE Publications. This journal contains papers in all functional areas of management, including economic and business environment. The journal is premised on creating influence on the academic as well as corporate thinkers. Vision-The Journal of Business Perspective is published in March, June, September and December every year. Its targeted readers are researchers, academics involved in research, and corporates with excellent professional backgrounds from India and other parts of the globe. Its contents have been often used as supportive course materials by the academics and corporate professionals. The journal has been providing opportunity for discussion and exchange of ideas across the widest spectrum of scholarly opinions to promote theoretical, empirical and comparative research on problems confronting the business world. Most of the contributors to this journal range from the outstanding and the well published to the upcoming young academics and corporate functionaries. The journal publishes theoretical as well as applied research works.