Social Networking and Local Controversies: The Construction of Rhetorical Devices in the Hazelnut Market in Turkey

International journal of virtual communities and social networking Pub Date : 2017-07-01 DOI:10.4018/IJVCSN.2017070102

Ebru Tekin Bilbil

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Abstract

Basedonthecomponentsofnewmedia,thisarticlefocusesontheintersectionbetweencommunication networksandcontent(media)throughpersonalconnectionsandcable/interactivetelevision.First, itanalyzeshowconnectionsthroughsocialnetworkingasacommunicationandpowermaintenance strategyproducerhetoricaldevicesthroughcategorizations,symbols,andmetaphorsbystandingon emotions,suspicions,andthreatsatthelocallevel.Second,itexaminesthecomplexandubiquitous nature of social networking to elaborate how local market actors create uncertainties and how uncertaintiesaresociallyconstructedthroughrhetoricaldevices.Basedonthein-depthinterviews andparticipantobservations,thisarticlerevealshowsociotechnicalcontroversiesarecreated,formed andshapedwithrhetoricaldevicesthatproduceuncertaintiesatthelocallevel. KeywoRDS Local, Market, Media, Power, Price, Rhetorical Devices, Social Networking, Turkey, Uncertainty

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社交网络与地方争议:土耳其榛子市场修辞手法的建构

Basedonthecomponentsofnewmedia、thisarticlefocusesontheintersectionbetweencommunication networksandcontent(媒体)throughpersonalconnectionsandcable/interactivetelevision。First, itanalyzeshowconnectionsthroughsocialnetworkingasacommunicationandpowermaintenance strategyproducerhetoricaldevicesthroughcategorizations，symbols，andmetaphorsbystandingon情绪，suspicions，andthreatsatthelocallevel。Second，itexaminesthecomplexandubiquitous社会网络的性质，以详细说明当地市场参与者如何创造不确定性以及如何uncertaintiesaresociallyconstructedthroughrhetoricaldevices。Basedonthein-depthinterviews andparticipantobservations，thisarticlerevealshowsociotechnicalcontroversiesarecreated，formed andshapedwithrhetoricaldevicesthatproduceuncertaintiesatthelocallevel。关键词:地方，市场，媒体，权力，价格，修辞手段，社会网络，土耳其，不确定性

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International journal of virtual communities and social networking

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