Customer Awareness towards E Banking Services in India- A comparative Study of Public and Private Sector Banks

Abstract

With the changing structure and development taken place after globalization and privatization and stringent policies of regulatory bodies and policy makers, concept of digital payments, payment banks and E banking are occupying a great space in the dictionary of existing economy. These new technology based methods are posing pressure on the banks to move out of the cage of traditional structure and adopt new methods especially technology based methods to move step by step with the changing environment and for surviving in the highly competitive market. Changes in the banking industry are taking place rapidly and at a higher speed. Customers at present are no more left illiterate and unknown with new methods of banking. At this stage banks are required to adopt new methods for offering services to banks where customers are not only satisfied but retain in bank’s database for a longer period of time. This paper will highlight on the customer awareness level about E banking services offered by banks- public and private banks and will also compare two independent groups. The efforts have also been made to bring or list down few factors with the help of secondary literature responsible or can be related with the customer awareness level about E banking services offered by banks.