N. Benschop, A. Nuijten, M. Keil, Kristinka Wilmink, H. Commandeur
{"title":"The Effect of Project Names on Escalation of Commitment in Information Systems Projects","authors":"N. Benschop, A. Nuijten, M. Keil, Kristinka Wilmink, H. Commandeur","doi":"10.1177/87569728231166925","DOIUrl":null,"url":null,"abstract":"This study explores how project names may influence the tendency to escalate commitment through two experiments. Our findings from Experiment 1 show that a positive project name evokes positive affective reactions to the project. These, in turn, are associated with a greater willingness to continue a failing project. Results from Experiment 2 show that a technological project name can similarly evoke more positive affective reactions and a greater willingness to continue but only for decision makers with high technology readiness. For decision makers with low technology readiness the effect was reversed.","PeriodicalId":47967,"journal":{"name":"Project Management Journal","volume":"39 1","pages":"349 - 365"},"PeriodicalIF":5.1000,"publicationDate":"2023-05-19","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Project Management Journal","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1177/87569728231166925","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q1","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 1
Abstract
This study explores how project names may influence the tendency to escalate commitment through two experiments. Our findings from Experiment 1 show that a positive project name evokes positive affective reactions to the project. These, in turn, are associated with a greater willingness to continue a failing project. Results from Experiment 2 show that a technological project name can similarly evoke more positive affective reactions and a greater willingness to continue but only for decision makers with high technology readiness. For decision makers with low technology readiness the effect was reversed.
期刊介绍：
Project Management Journal (PMJ) is the academic and research journal of the Project Management Institute and features state-of-the-art research, techniques, theories, and applications in project management.
Projects represent a growing population of human activity in large, small, private, and public organizations. Projects are used to execute and sustain today's organizational activities. They play a fundamental role as the engine of tomorrow's innovation, value creation, and strategic change. However, projects often fail to deliver their promise.
PMJ addresses these multiple challenges and opportunities by encouraging the development and application of novel theories, concepts, frameworks, research methods, and designs. PMJ embraces contributions both from within and beyond project management to augment and transform theory and practice.
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