Pharmaceutical Supply Chain Sustainability under the Torchlight of Social Media

M. Seddigh, Sina Shokoohyar, S. Ghanadpour, Hossein Moradi
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引用次数: 1

Abstract

This research aims to explore the challenges and opportunities associated with the deployment of social media to improve supply chain sustainability. This exploratory research can lead to deeper insights regarding the opportunities as well as problems experienced due to the use of social media in supply chains. The study selected a three-phase Delphi study approach with both qualitative and quantitative analyses. This study recorded feedback from 34 experts with sufficient knowledge of information technology and sustainable pharmaceutical supply chain. 48 independent constructs separately in enterprise and public media were extracted. All the constructs were ranked, ultimately leading to 10 major constructs which played a significantly crucial role in the sustainability of supply chains. While social media challenges and opportunities in supply chain sustainability are discussed in this article, further studies on social and environmental sustainability and providing operational solutions to these challenges are still needed. No paper has directly extracted the impacts of social media specifically on enterprise and public media individually. While most papers mainly focused on economic and environmental sustainability, this paper pays close attention to sustainability
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社会化媒体下的医药供应链可持续发展
本研究旨在探讨与社会媒体部署相关的挑战和机遇,以提高供应链的可持续性。这种探索性研究可以对供应链中使用社交媒体所带来的机会和问题产生更深入的见解。本研究采用三阶段德尔菲法进行定性和定量分析。本研究记录了34位具有足够信息技术和可持续药品供应链知识的专家的反馈。分别从企业媒体和公众媒体中提取48个独立构念。所有的结构都进行了排名,最终产生了10个主要结构,这些结构在供应链的可持续性中发挥了至关重要的作用。虽然本文讨论了供应链可持续性中的社交媒体挑战和机遇,但仍需要进一步研究社会和环境可持续性,并提供应对这些挑战的运营解决方案。没有一篇论文直接提取社会化媒体具体对企业和公共媒体的影响。大多数论文主要关注经济和环境的可持续性,而本文关注的是可持续性
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来源期刊
CiteScore
5.40
自引率
27.80%
发文量
22
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