Pitching Research: ‘Qualitative Cousins’ and the ‘Extended Family’

R. Faff
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引用次数: 12

Abstract

This study has two related goals - one very specific and one more general. The specific goal is to constructively engage with Lodhia () on the issue of whether and to what extent 'qualitative cousins' are well served by Faff's () original pitching research (PR) template. Using this 'cousins' focus as a primer, the more general goal is to update the agenda created by Faff () and in so doing, explore the 'extended family' of PR work/resources now available. Accounting and Finance
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投球研究:“定性表亲”和“大家庭”
这项研究有两个相关的目标——一个非常具体,另一个更普遍。具体目标是建设性地与Lodhia探讨Faff的原始推销研究(PR)模板是否以及在多大程度上为“定性表亲”提供了良好的服务。以这个“表亲”为基础,我们更普遍的目标是更新由Faff()创建的议程,并在此过程中探索现有公关工作/资源的“大家庭”。会计与金融
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