{"title":"Guidelines for the Analysis of IT Business Models and Strategic Positioning of IT-Products","authors":"G. Herzwurm, W. Pietsch","doi":"10.1109/IWSPM.2008.3","DOIUrl":null,"url":null,"abstract":"Depending on the perspectives and the stage within the life cycle IT product are viewed and managed differently. A model is presented that integrates different perspectives and stages serving as an aid for the analysis of business models purposeful and focused positioning of IT-products. Four generic business models are analysed with regard to the product management function in general and the positioning field for IT-products specifically: off-the-shelf, license plus service, project, and system service.","PeriodicalId":6435,"journal":{"name":"2008 Second International Workshop on Software Product Management","volume":"69 1","pages":"1-8"},"PeriodicalIF":0.0000,"publicationDate":"2008-09-09","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"5","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2008 Second International Workshop on Software Product Management","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/IWSPM.2008.3","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 5
Abstract
Depending on the perspectives and the stage within the life cycle IT product are viewed and managed differently. A model is presented that integrates different perspectives and stages serving as an aid for the analysis of business models purposeful and focused positioning of IT-products. Four generic business models are analysed with regard to the product management function in general and the positioning field for IT-products specifically: off-the-shelf, license plus service, project, and system service.
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