STUDY ON THE IMPORTANCE OF PROMOTING RUNNING EVENTS IN CORRELATION WITH THE PARTICIPANTS’ OPINIONS

Abstract

Participation in running sports events has become an increasingly important phenomenon in recent decades, which is more and more present in everyday life. An important role in the growth and development of street running sports events is played by the promotion campaign carried out by the organisers. This paper aims to reveal the opinions of participants in the street running sports events organised by Bucharest Running Club regarding the way of organising these events. Using the questionnaire as a research tool, aspects related to the influence of the media on the conduct of events were identified. An increased proportion of respondents, namely 76.8%, believe that the press influences the development of sports events. The majority of respondents (93.6%) positively assess the quality of the information about the events organised by Bucharest Running Club, which are provided on the website and social media pages of the events, awarding values above 5 in the range from 1 (totally unsatisfied) to 10 (totally satisfied). At the same time, the respondents most frequently gave this aspect the value 10 (34%). The research findings highlight the importance of monitoring how sports events are promoted in correlation with a questionnaire administered to participants, which will reveal the elements that need to be improved, with the ultimate goal of offering athletes an optimal promotion plan for these competitions.