Sustainable Growth: On the Brink of a Major Transformation

Abstract

The drivers for sustainable growth are discussed, as the authors look at how uncertainty leads to business innovation on one hand, and an ever-increasing demand for corporate transparency on the other. That sustainable growth does require attention to the triple-bottom line continues to be underlined by the daily e-wire of current events. As a result of increased corporate accountability, examples of environmental/social responsibility partnerships between business and public interest groups are continuing to grow. According to authors Hedstrom and Isenberg, who bring their international consulting experience to bear, what only a few years ago was viewed as non-strategic is now viewed as core to the future strategy.