Performance and Revenues in European Football: Clubs’ Media Visibility and Brand Value

Alice Aguiar-Noury, Pedro Garcia‐del‐Barrio
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引用次数: 1

Abstract

Abstract This paper contributes to understanding the financial situation of European football clubs and the role of their media visibility and historical brand status. By estimating production and revenue equations, the study tests hypotheses concerning the relationships between teams’ sporting performance (current and past), historical status, media exposure, annual revenues, and annual wages. The empirical analysis is carried out on an extensive dataset, which comprises records, for seasons 1995/1996 to 2015/2016, of teams competing in the 1st division of the Premier League, La Liga, Serie A, and Ligue 1. In the study, we use two innovative variables: the Elo Rating, as a ‘proxy’ to capture clubs’ historical sporting status (brand value), and the Media Visibility Index, to measure clubs’ abilities to capture the attention of the fans and the media. These two variables have proven to be key assets in the revenue-generating capacity of European football clubs.
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欧洲足球的表现和收入:俱乐部的媒体知名度和品牌价值
摘要本文有助于了解欧洲足球俱乐部的财务状况,以及它们的媒体知名度和历史品牌地位的作用。通过估算产出和收入方程,本研究检验了关于球队运动表现(当前和过去)、历史地位、媒体曝光、年收入和年薪之间关系的假设。实证分析是在一个广泛的数据集上进行的,该数据集包括1995/1996赛季至2015/2016赛季在英超、西甲、意甲和法甲一级联赛中比赛的球队的记录。在这项研究中,我们使用了两个创新的变量:Elo评级,作为捕捉俱乐部历史体育地位(品牌价值)的“代理”,以及媒体知名度指数,衡量俱乐部吸引球迷和媒体注意力的能力。这两个变量已被证明是欧洲足球俱乐部创收能力的关键资产。
本文章由计算机程序翻译,如有差异,请以英文原文为准。
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来源期刊
CiteScore
2.60
自引率
8.30%
发文量
9
期刊介绍: International Journal of the Economics of Business presents original, peer reviewed research in economics that is clearly applicable to business or related public policy problems or issues. The term "business" is used in its widest sense to encompass both public and private sector—governmental, private non-profit and cooperative organizations, as well as profit-seeking enterprises. International Journal of the Economics of Business carries papers relating to three main spheres: The organization—to analyse and aid decision making and the internal organization of the business; The industry—to analyse how businesses interact and evolve within and across industries.
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