Multi-Product Pricing: Theory and Evidence From Large Retailers

Marco Bonomo, Carlos M. Carvalho, Oleksiy Kryvtsov, Sigal Ribon, Rodolfo Rigato
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引用次数: 20

Abstract

We study a unique dataset with comprehensive coverage of daily prices in large multiproduct retailers in Israel. Retail stores synchronize price changes around occasional ‘peak’ days when they reprice around 10% of their products. To assess aggregate implications of partial price synchronization, we develop a new model in which multiproduct firms face economies of scope in price adjustment, and synchronization is endogenous. Synchronization of price changes attenuates the average price response to monetary shocks, but only high degrees of synchronization can substantially strengthen the real effects of monetary policy shocks. Our calibrated model generates real effects similar in magnitude to those in Golosov and Lucas (2007).
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多产品定价:来自大型零售商的理论与证据
我们研究了一个独特的数据集,全面覆盖了以色列大型多产品零售商的日常价格。零售商店会在偶尔的“高峰”日同步调整价格,届时它们会重新定价约10%的产品。为了评估部分价格同步的总体影响,我们开发了一个新的模型,其中多产品企业在价格调整中面临范围经济,并且同步是内生的。价格变化的同步性减弱了平均价格对货币冲击的反应,但只有高度的同步性才能大大增强货币政策冲击的实际效应。我们的校准模型产生的实际效果在量级上与Golosov和Lucas(2007)相似。
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