Tourist Experience: How Does Revisit Intention Impact Brand Value Destinations?

Abstract

. Understanding the needs of tourists and then utilizing it into a marketing strategy and making the brand value (brand value) high compared to its competitors, the strategy of creating value from customers is a managerial key and a long-term benefit. The research objective of analyzing tourist experience on revisit intention and its impact on destination brand value is to obtain findings regarding the effect of tourist experience on revisit intention and its impact on destination brand value. This research was conducted at the largest hot spring tourist attraction in Garut Regency. The research method used is the verification research method, using SEM and in quantitative research data analysis is carried out after the data of all respondents are collected.The results of this study indicate that there is an effect of tourist experience on revisit intention and has an impact on brand value destinations.