Thematic Aquariums – The Right Approach?

Abstract

Like all amusement and theme parks public aquariums are a part of the leisure industry and follow the same diversification and transformation into an institution with a more and more specialized theme. A good example for such a specialized aquarium is the Kamo Aquarium in Japan, which keeps mainly and successfully jellyfish.

Jellyfish are definitely something different that attracts the public and the appearance of these animals drifting in an aquarium is so graceful that they will fascinate the visitor and will communicate the beauty of the underwater world. On the other hand, jellyfish are also a good example of how little is known about the marine underwater life at all. Therefore the gracious jellyfish medusa can be used also as ambassadors of this environment and for environmental conservation messages.

All these characteristics of jellyfish are the guarantee for the success of the exhibition and the incredibly high number of visitors. With the specialization on jellyfish the Kamo Aquariums is different from all other aquariums and has a unique position worldwide.