Spatial Pattern Evolution and Influencing Factors of Tourism Flow in the Chengdu-Chongqing Economic Circle in China

Abstract

Based on Ctrip’s ‘tourism digital footprint’, the spatial pattern of tourism flows in the Chengdu–Chongqing Economic Circle from 2018 to 2021 is explored, social network analysis and spatial visualisation of tourism information data are conducted, and factors affecting the network structure of tourism flows are analysed using linear weighted regression methods. The results show that tourism flows in the Chengdu–Chongqing Economic Circle show a significant ‘dual core’ polarisation effect. At the end of 2019, as a turning point, the density value of the tourism flow network shows an irregular inverted ‘U’ distribution. Kuanzhai Alley, Hong Ya Dong and Chunxi Road have irreplaceable competitive advantages in the tourism flow network. The density of highways, the number of star-rated hotels and the regional GDP per capita are positively correlated with the effective size of the structural hole of the administrative unit. Finally, based on the research results, countermeasures are proposed to optimise the tourism development of the Chengdu–Chongqing Economic Circle.