Research on Visual Transformation and Development of Huanglongfu Folklore

Xiaowei Jiang, Sato Reika
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Abstract

The research aims to discuss the ways of visual transformation and development of Huanglongfu folklore. From the perspective of cultural inheritance and innovation, the relationship between Huanglongfu folklore and visual transformation is analyzed. The ways to visualize Huanglongfu folklore are discussed combined with the practice of visual transformation of Huanglongfu folklore “Huangyujuan”, so as to unlock the password of modern visual expression between the protection inheritance and the development utilization of Huanglongfu folklore. Visualizing Huanglongfu folklore is the effective means to solve the problem of its survival and development. It could visualize and develop Huanglongfu folklore by two kinds of ways of image presentation and animation presentation, which is of great significance to realize the rebirth of Huanglongfu folklore in the era of visual culture and to inherit and innovate the Huanglongfu culture.
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黄龙府民俗视觉化转型与发展研究
本研究旨在探讨黄龙府民俗的视觉化改造与发展途径。从文化传承与创新的角度,分析了黄龙府民俗与视觉转化的关系。结合黄龙府民俗“黄玉璜”视觉化改造的实践,探讨黄龙府民俗视觉化的途径,以期破解黄龙府民俗保护传承与开发利用之间的现代视觉表达密码。可视化是解决黄龙府民俗生存与发展问题的有效手段。通过影像呈现和动画呈现两种方式将黄龙府民俗形象化、发展,对实现黄龙府民俗在视觉文化时代的重生,对继承和创新黄龙府文化具有重要意义。
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