Fabio Giglietto, G. B. Artieri, L. Gemini, Mario Orefice
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引用次数: 5
Abstract
The practice of watching TV while using a secondary device is becoming a widespread social phenomenon. At the same time, a growing amount of studies, focus on users’ communicative behaviors while consuming specific TV programs or genres. Despite a diffuse scholarly interest on this issue, few studies compare different forms of online audience participation generated around different TV genres. This paper presents a full-season comparative study of live tweeting practices generated around a political talk show and a talent show. We focused on the following research questions: RQ1. What triggers active audience engagement in the two formats? RQ2. Do people tend to delegate or cover up the expression of opinion when the show deals with politics rather than entertainment? To answer these questions, from August 30 2012 to June 30 2013, we collected all tweets containing either the official hashtag of the political talk show Servizio Pubblico or the sixth Italian edition of X-Factor for a total amount of about 1 million tweets. For each episode (37), we identified peaks of Twitter engagement and observed the corresponding TV scene. We found that surprise and suspense play a different role in enacting online audience engagement. Further content analysis on a sample of eight peaks (13,189 coded tweets) confirmed the substantial difference in the way opinions are expressed when commenting on politics and entertainment.
期刊介绍：
The International Journal of Communication is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. The International Journal of Communication is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. We are interested in scholarship that crosses disciplinary lines and speaks to readers from a range of theoretical and methodological perspectives. In other words, the International Journal of Communication will be a forum for scholars when they address the wider audiences of our many sub-fields and specialties, rather than the location for the narrower conversations more appropriately conducted within more specialized journals. USC Annenberg Press USC Annenberg Press is committed to excellence in communication scholarship, journalism, media research, and application. To advance this goal, we edit and publish prominent scholarly publications that are both innovative and influential, and that chart new courses in their respective fields of study. Annenberg Press is among the first to deliver journal content online free of charge, and devoted to the wide dissemination of its content. Annenberg Press continues to offer scholars and readers a forum that meets the highest standards of peer review and engages established and emerging scholars from anywhere in the world.
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