ECO LOGICAL BEHAVIOUR OF GENERATION Z IN POLAND

Abstract

The purpose of this article is to present research on the ecological behaviour of Generation Z in Poland. The research was conducted with the use of CAWI techniques on a sample of 260 Polish consumers from Generation Z. With use of the Lance-Williams-Ward’s agglomerative methods, three homogenous groups of Gen Z consumers were identified on the basis of self-evaluation of ecological behaviour and on the behaviour of their surrounding environment (household and friends), i.e. pro-ecological, ecological, and non-ecological. By means of non-parametric analysis of variances (Kruskal-Wallis test) and post hoc analysis, the significance of differences in the values of the analyzed variables was assessed, indicating differences in the ecological behaviors of the selected groups. The results of the analysis show that there are differences in the frequency of ecological behaviours that are undertaken within the selected groups.