Influence of logical-incremental strategy implementation style on performance of commercial state corporations in Kenya

Abstract

This research study sought to determine how the logical-incremental strategy implementation style, andeach of its three constructs (goal clarity, employee commitment and continuous steady improvements),influenced the performance of commercial state corporations in Kenya. This research study employedthe positivism research philosophy and a descriptive research design. The multistage sampling method(homogenous purposive sampling, stratified random sampling and simple random sampling) wasapplied to draw 327 middle-level managers from the target population. Using linear regressionanalysis, this research study established that the logical-incremental strategy implementation stylepositively and significantly influenced the performance of commercial state corporations in Kenya.Further, this research study found that goal clarity, employee commitment and continuous steadyimprovements positively and significantly influenced the financial performance of commercial statecorporations in Kenya (p < 0.05). In addition, the present study established that goal clarity andcontinuous steady improvements had a positive and significant influence on the customer satisfactionof commercial state corporations in Kenya (p < 0.05), but employee commitment had no statisticallysignificant influence on customer satisfaction (p > 0.05). This study concludes that adoption of thelogical-incremental strategy implementation style enhances the performance of commercial statecorporations in Kenya, and therefore, recommends that in order to achieve enhanced performance, themanagement of commercial state corporations should ensure that strategic objectives are clear, thatemployees are committed, and that the organization continuously improves its processes andprocedures in order to enhance organizational effectiveness.