Strategic Management Practices and Sustainability of Agribusiness Enterprises in Nyeri County, Kenya

Abstract

The purpose of this research was to examine the effect of strategic management practices on sustainability of Agribusiness enterprises in Kenya. The strategic management drivers selected for the study and which formed the specific objectives of the study was determine the effect of Total Quality Management practices, Resource management practices, Strategic Positioning and Technological Innovation on the sustainability of agribusiness enterprises in Kenya. The study adopted descriptive research design. The sampling technique was stratified random sampling. Primary data was collected by use of questionnaires which was administered through drop and pick method. Data was analyzed using SPSS version 24. Descriptive statistics, for example standard deviations and T-tests was used for preliminary tests. Inferential statistics such as Pearson’s correlation and multiple regression analysis was used for further analysis. Based on the findings, the concluded that total quality management practices significantly and positively influence the sustainability of Agribusiness enterprises in Nyeri County. The study also concluded that resource management practices had significant and a positive influence on the sustainability of Agribusiness enterprises in Nyeri County. This study further concluded that strategic positioning significantly and positively influence on the sustainability of Agribusiness enterprises in Nyeri County. Finally, the study concluded that technological innovation significantly and positively influence the sustainability of Agribusiness enterprises in Nyeri County. Agribusiness enterprises in Nyeri County. Further, the findings show that a unit increases in the scores of strategic positioning would lead to a 0.875 increase in the scores of sustainability of Agribusiness enterprises in Nyeri County. The study also found that a unit increase in the scores of technological innovations would lead to a 0.717 increase in the scores of sustainability of Agribusiness enterprises in Nyeri County. Overall, strategic positioning had the greatest effect on the sustainability of Agribusiness enterprises in Nyeri County, followed by