Business Analysis of Prona-Grad Ltd.

Abstract

This case study delves into the business trajectory and evolution of Prona-grad Ltd., a civil engineering firm founded in Zagreb, Croatia in 2010. Initially focused on the legalization of unauthorized building constructions, the company rapidly expanded its services to encompass energy certification, property valuation, design, project supervision, and completion works, all underpinned by a functional organizational structure. Specializing in high-rise constructions and infrastructure projects, Prona-grad employs advanced software and a collaborative approach to deliver secure and economically viable homes that satisfy investor’s comfort and aesthetic needs. Prona-grad’s financial assessment showcases consistent revenue growth, with funds strategically invested in the company’s expansion and development. The company’s success story presents a promising case for practitioners and researchers in the field of civil engineering, exemplifying a commitment to excellence and innovative solutions that generate value for real estate stakeholders.