What Grabs Our Attention Most to Consume A Snack Bar In Brazil? Following Trends In Choice of Snack Bars To Boost Market For Healthier Options

Abstract

Health can be a key factor in the choice of foods. Aligned with health trend, literature concerning the snack bars shows that improvements have been made in the snack foods’ nutritional values by modifying their nutritive composition, making them healthy, natural and safe. This pilot study aimed to discuss the trends for snack bars in Brazil, focusing on the insights to improve this food category’s competitiveness. A self-administered survey was made on different days and times, in the city of Viçosa, Brazil, during the winter of 2016, to assess how 408 consumers perceive snack bars and from this perspective link industry, consumers and other stakeholders, considering their attitudes and health perceptions on these foods. Consumers consider the body concern, health benefits, health concerns, convenience and habits to guide their purchase decisions. Cereal and fruit bars were mentioned as the most consumed, while nut and protein bars should be more affordable, maintaining prices that are more attractive for all. Overall, the results showed that more information on sensory aspects, health and ingredient content leads to higher purchase intentions. However, consumers also demand larger portion size and lower price. The expected results corroborated world consumer trends, proposing more healthy, diverse and accessible snack bars to low-income people. It would be interesting to provide older consumers with the background knowledge needed in order to choose healthier varieties of these foods.