{"title":"Business Analytics in E-Commerce: A Literature Review","authors":"Xuemei Li","doi":"10.1142/s2424862219500180","DOIUrl":null,"url":null,"abstract":"This paper attempts to identify the value and the use of business analytics (BA) in E-commerce, and challenges and trends associated with BA in E-commerce. It systematically examines the literature about BA, with a particular focus on E-commerce. BA has critical value in E-commerce. BA has been used in customer analysis and website usage analysis. The most important factor for the value of E-commerce BA is customer. This paper also suggests an E-commerce BA research model which describes the BA iterative process from data to analysis, to decision, to estimation, and separates BA analysis results as functional-level and competitive-level results. Challenges identified in this paper hold theoretical and practical implications. Future studies could seek an enhanced understanding of BA through quantitative analysis.","PeriodicalId":51835,"journal":{"name":"Journal of Industrial Integration and Management-Innovation and Entrepreneurship","volume":null,"pages":null},"PeriodicalIF":3.4000,"publicationDate":"2019-12-16","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of Industrial Integration and Management-Innovation and Entrepreneurship","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1142/s2424862219500180","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"MANAGEMENT","Score":null,"Total":0}
引用次数: 3
Abstract
This paper attempts to identify the value and the use of business analytics (BA) in E-commerce, and challenges and trends associated with BA in E-commerce. It systematically examines the literature about BA, with a particular focus on E-commerce. BA has critical value in E-commerce. BA has been used in customer analysis and website usage analysis. The most important factor for the value of E-commerce BA is customer. This paper also suggests an E-commerce BA research model which describes the BA iterative process from data to analysis, to decision, to estimation, and separates BA analysis results as functional-level and competitive-level results. Challenges identified in this paper hold theoretical and practical implications. Future studies could seek an enhanced understanding of BA through quantitative analysis.
期刊介绍：
The Journal of Industrial Integration and Management: Innovation & Entrepreneurship concentrates on the technological innovation and entrepreneurship within the ongoing transition toward industrial integration and informatization. This journal strives to offer insights into challenges, issues, and solutions associated with industrial integration and informatization, providing an interdisciplinary platform for researchers, practitioners, and policymakers to engage in discussions from the perspectives of innovation and entrepreneurship.
Welcoming contributions, The Journal of Industrial Integration and Management: Innovation & Entrepreneurship seeks papers addressing innovation and entrepreneurship in the context of industrial integration and informatization. The journal embraces empirical research, case study methods, and techniques derived from mathematical sciences, computer science, manufacturing engineering, and industrial integration-centric engineering management.
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