A Sales Forecasting Model for the Consumer Goods with Holiday Effects

Abstract

Sales forecasting refers to the estimation of sales quantity and sales amount of all products or specific products in a specific time in the future [1]. Sales forecasting is based on the full consideration of various influence factors in the future, combined with the actual sales performance of enterprises, through certain analysis methods to put forward practical sales objectives. Through sales forecasting, the initiative of sales staff can be mobilized, and the products can be sold as soon as possible, so as to complete the transformation from use value to value. Meanwhile, the enterprises can set production by sales, arrange production according to sales forecasting data, and avoid overstock of products. It can be seen that the accurate and reliable sales forecasting is of great significance to the formulation of enterprises marketing plan, safety inventory, normal operation of cash flow and so on.