{"title":"Measurement of the Potential Demand for Academic and Professional Journals: A Methodology","authors":"Carol C. McDonough","doi":"10.1002/asi.4630330513","DOIUrl":null,"url":null,"abstract":"This article proposes a methodology for measuring the potential demand for individual journals within an academic discipline and illustrates this methodology with data from the economics journals market. The impact of potential demand on journal circulation is then investigated by developing a model of journal demand that includes potential demand as an explanatory variable. The model is estimated with data from the economics journals market.","PeriodicalId":50013,"journal":{"name":"Journal of the American Society for Information Science and Technology","volume":"24 1","pages":"321-324"},"PeriodicalIF":0.0000,"publicationDate":"2007-09-06","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of the American Society for Information Science and Technology","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1002/asi.4630330513","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2
Abstract
This article proposes a methodology for measuring the potential demand for individual journals within an academic discipline and illustrates this methodology with data from the economics journals market. The impact of potential demand on journal circulation is then investigated by developing a model of journal demand that includes potential demand as an explanatory variable. The model is estimated with data from the economics journals market.
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