{"title":"Gender-Based Pricing in Consumer Packaged Goods: A Pink Tax?","authors":"Sarah Moshary, Anna E. Tuchman, Natasha Vajravelu","doi":"10.1287/mksc.2023.1452","DOIUrl":null,"url":null,"abstract":"This paper studies the extent to which firms segment, differentiate, and price discriminate on the basis of gender in the personal care category.","PeriodicalId":48382,"journal":{"name":"Marketing Science","volume":"26 1","pages":""},"PeriodicalIF":4.0000,"publicationDate":"2023-07-18","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Marketing Science","FirstCategoryId":"91","ListUrlMain":"https://doi.org/10.1287/mksc.2023.1452","RegionNum":2,"RegionCategory":"管理学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"BUSINESS","Score":null,"Total":0}
引用次数: 1
Abstract
This paper studies the extent to which firms segment, differentiate, and price discriminate on the basis of gender in the personal care category.
期刊介绍：
Marketing Science is a publication of the Institute for Operations Research and the Management Sciences (INFORMS) publication (SSCI indexed). We invite authors to submit for peer review their best marketing-oriented research. We accept many types of manuscripts. Please consider us as an author-friendly outlet for your research. We are THE premier journal focusing on empirical and theoretical quantitative research in marketing. Marketing Science promises to provide constructive, fair, and timely reviews with the goal of identifying the best submissions for publication. Topics covered in Marketing Science include the following: -Advertising- Buyer Behavior- Channels- Competitive Strategy- Forecasting- Marketing Research- New Product Development- Pricing and Promotions- Sales Force Management- Segmentation- Services Marketing- Targetability.
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