{"title":"Research on Customer Relationship Management Intelligent Decision-Making Mechanism of University Based on System Dynamics","authors":"Bing Liu, Yuan Su, Yuan Li","doi":"10.1109/IWISA.2009.5073064","DOIUrl":null,"url":null,"abstract":"Based on the analysis of university's customers, this paper applies System Dynamics (SD) to model the relationships among critical successful factors of university's Customer Relationship Management (CRM) decision-making mechanism to find the relatively best decision, taking H University as a case study for simulation. This systematic way on dealing with data provides a new thought to improve university's CRM decision quality.","PeriodicalId":6327,"journal":{"name":"2009 International Workshop on Intelligent Systems and Applications","volume":"21 1","pages":"1-5"},"PeriodicalIF":0.0000,"publicationDate":"2009-05-23","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"2","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"2009 International Workshop on Intelligent Systems and Applications","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1109/IWISA.2009.5073064","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 2
Abstract
Based on the analysis of university's customers, this paper applies System Dynamics (SD) to model the relationships among critical successful factors of university's Customer Relationship Management (CRM) decision-making mechanism to find the relatively best decision, taking H University as a case study for simulation. This systematic way on dealing with data provides a new thought to improve university's CRM decision quality.
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