The Albanian Film Industry After the Fall of the Communist System and the Challenges it Faces in the International Market

Abstract

With the major paradigm shift of Albanian society at the debut of 90-ies, the film makers were undoubtedly the first to seriously think and invest in changing the system of the operation of the cinematographic activity and culture in Albania. “Convinced that even some of the major relying principles of the operation of this activity have fallen short, both as an instrument and institution in assisting the political education of the masses, they started the switch to the new system and philosophy, whereby the individual, competition of values, the market of ideas and products, European integration and product commercialization constituted its mainstays”.