Analisis Transaksi Online Terhadap Kepercayaan Pembelian Dan Kepuasan E-Commerce Grab Indonesia Di Kota Pekanbaru

S. Aisyah, Zulkarnain, Kasman Arifin
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Abstract

Business opportunities for buying and selling that previously could only be done in supermarkets, malls, shops, or markets called offline businesses can now be done using online media by creating sales websites or by using social networking media. This study aims to determine the Analysis of Online Transactions Against Purchase Trust and Grab E-commerce Satisfaction in Pekanbaru City. The population taken in this study is from the Districts in Pekanbaru City, namely the Districts of Tampan, Marpoyan Damai, Pekanbaru City and Bukit Raya, with a total of 548,730 inhabitants.         The method used in this study uses quantitative methods with causal and descriptive research designs. And testing the hypothesis in this study using Structural Equation Modeling (SEM) analysis. Data collection techniques are done by interview and questionnaire. The results of this study indicate that the coefficient of determination obtained value of 0.760. This means that 76% of purchasing confidence variables are obtained from online transactions consisting of security, privacy, brand name, word of mouth, good experience and quality of information. The e-commerce satisfaction variable was 0.815. This means that 81.5% of e-commerce satisfaction variables are approved by online transactions and purchase confidence. While the partial test relationship of H1, H2, H5, H6, H7, H8, H8, H10, H11, H12, H13, have a positive and significant effect. While H3, H4 and H10 have a positive and not significant effect
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以前只能在超市、商场、商店或被称为线下业务的市场进行买卖的商业机会,现在可以通过创建销售网站或使用社交网络媒体来使用在线媒体来完成。本研究旨在分析北干巴鲁市网上交易对购买信任与抢货电子商务满意度的影响。本研究的人口来自北干巴鲁市各区,即丹班区、马波扬达迈区、北干巴鲁市和武吉拉雅区,共有548,730名居民。在本研究中使用的方法采用定量方法与因果和描述性的研究设计。并利用结构方程模型(SEM)分析对本研究的假设进行了检验。数据收集技术采用访谈法和问卷法。研究结果表明,其决定系数为0.760。这意味着76%的购买信心变量是从在线交易中获得的,包括安全性、隐私性、品牌名称、口碑、良好体验和信息质量。电子商务满意度变量为0.815。这意味着81.5%的电商满意度变量是通过网上交易和购买信心得到认可的。而H1、H2、H5、H6、H7、H8、H8、H10、H11、H12、H13的部分检验关系为正显著。而H3、H4、H10的作用为正但不显著
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