SMART SHOPPING IN CONSUMPTION BEHAVIOUR OF YOUNG POLISH SINGLES

Abstract

This article is a research exercise examining smart shopping among young Polish singles. Its primary goal is to identify smart shopping attitudes and behaviours of young people. The study consists of two parts: theoretical and empirical. The first part explains the concept and essence of smart shopping as a consumer trend, building upon a critical analysis of literature. The second, major part is empirical. The inference is based on the research material obtained through research carried out by the author by means of the survey method, an online survey technique using a questionnaire survey among young Polish singles. Undertaking such a research project is justified since smart shopping tendencies have a direct impact on purchase decisions of young consumers, while making it easier for businesses to develop marketing strategies.