S. Jacobson, Nia A. Morales, Beida Chen, Rebecca Soodeen, M. Moulton, Eakta Jain
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引用次数: 45
Abstract
ABSTRACT Understanding the influence of message framing is critical to promote public support for environmental conservation. We tested six brief, online videos about biodiversity conservation with positive (love and benefits) versus negative (loss and warning) messages with 524 participants. The respondents were willing to donate more money and time to organizations associated with positively framed videos. Contrary to the other studies, neither the gender nor level of audience involvement in environmental issues influenced response to positive or negative messaging. Findings highlight the use of positive messaging in digital media campaigns and encourage environmental practitioners to refine and test their messages with specific audiences.
期刊介绍：
Applied Artificial Intelligence addresses concerns in applied research and applications of artificial intelligence (AI). The journal also acts as a medium for exchanging ideas and thoughts about impacts of AI research. Articles highlight advances in uses of AI systems for solving tasks in management, industry, engineering, administration, and education; evaluations of existing AI systems and tools, emphasizing comparative studies and user experiences; and the economic, social, and cultural impacts of AI. Papers on key applications, highlighting methods, time schedules, person-months needed, and other relevant material are welcome.
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