Methodology for Strategic Posture Determination of SMEs

IF 4.6 Q2 MATERIALS SCIENCE, BIOMATERIALS ACS Applied Bio Materials Pub Date : 2019-06-27 DOI:10.5755/J01.EE.30.3.21966

Jelena Borocki, Mladen Radišić, W. Sroka, Jolita Greblikaitė, Armenia Androniceanu

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引用次数: 32

Abstract

This paper presents the methodology for strategic posture determination of SMEs. The methodology itself that is explained in detail is based on the original work of A. Rowe and the research has been conducted on the sample of 179 companies from an emerging market of various sizes, ownership structures and industry sectors. A modified strategic analysis tool for defining company’s strategic posture (modified Strategic Position & Action Evaluation - SPACE analysis) presented in this paper investigates the basic dimensions of external environment and enterprise itself: environment stability (ES) and industry strength (IS), as well as competitive strength (CS) and financial strength (FS). Along with the presented mathematical modelling that determines resultant vector describing the strategic posture, the paper presents the mean scores of each variable from the questionnaire results that are calculated for every strategic posture. The results obtained contribute to the precise definition of the strategic position of companies and are useful for future works related to small and medium-sized firms' strategic posture evaluation.

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中小企业战略态势确定方法研究

本文提出了中小企业战略态势确定的方法。详细解释的方法本身是基于A. Rowe的原创作品，研究对象是来自不同规模、所有权结构和行业部门的新兴市场的179家公司。本文提出了一种用于定义公司战略态势的修正战略分析工具(修正战略地位与行动评价- SPACE分析)，研究了外部环境和企业自身的基本维度:环境稳定性(ES)和行业实力(IS)，以及竞争实力(CS)和财务实力(FS)。随着所提出的数学模型确定描述战略态势的结果向量，本文给出了从每个战略态势计算的问卷结果中每个变量的平均分数。所得结果有助于企业战略定位的精确定义，对未来中小企业战略态势评价的相关工作有帮助。

本文章由计算机程序翻译，如有差异，请以英文原文为准。

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