A. Sieczko, A. Parzonko, Wioletta Bieńkowska-Gołasa
{"title":"Principles of the experience economy in designing an agritourism product","authors":"A. Sieczko, A. Parzonko, Wioletta Bieńkowska-Gołasa","doi":"10.17221/209/2019-AGRICECON","DOIUrl":null,"url":null,"abstract":"Taking action aimed at creating an attractive agritourism product contributes to the development of rural tourism. The main purpose of this study is to present reflections regarding the assumptions of the experience economy and their possible application in developing an agritourism product. The conducted empirical research involved a diagnostic survey method based on a standardized questionnaire. The study results show that the owners of Polish agritourism farms, when focusing on the material components of their offer, should also recognize the need to design memorable experiences for their clients.","PeriodicalId":48961,"journal":{"name":"Agricultural Economics-Zemedelska Ekonomika","volume":"64 1","pages":"175-182"},"PeriodicalIF":1.9000,"publicationDate":"2020-04-29","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"4","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Agricultural Economics-Zemedelska Ekonomika","FirstCategoryId":"96","ListUrlMain":"https://doi.org/10.17221/209/2019-AGRICECON","RegionNum":4,"RegionCategory":"经济学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"AGRICULTURAL ECONOMICS & POLICY","Score":null,"Total":0}
引用次数: 4
Abstract
Taking action aimed at creating an attractive agritourism product contributes to the development of rural tourism. The main purpose of this study is to present reflections regarding the assumptions of the experience economy and their possible application in developing an agritourism product. The conducted empirical research involved a diagnostic survey method based on a standardized questionnaire. The study results show that the owners of Polish agritourism farms, when focusing on the material components of their offer, should also recognize the need to design memorable experiences for their clients.
期刊介绍：
An international peer-reviewed journal published under the auspices of the Czech Academy of Agricultural Sciences and financed by the Ministry of Agriculture of the Czech Republic. Published since 1954 (by 1999 under the title Zemědělská ekonomika).Thematic scope:
original scientific papers dealing with agricultural subjects from the sphere of economics, management, informatics, ecology, social economy and sociology. Since 1993 the papers continually treat problems which were published in the journal Sociologie venkova a zemědělství until now. An extensive scope of subjects in fact covers the whole of agribusiness, that means economic relations of suppliers and producers of inputs for agriculture and food industry, problems from the aspects of social economy and rural sociology and finally the economics of the population nutrition. Papers are published in English.
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