{"title":"Are Prior Smart Hotel Visiting Experience and Personal Innovativeness Critical to Future Visit Intention?","authors":"Huijun Yang, Hanqun Song, C. Cheung, Jieqi Guan","doi":"10.1080/19388160.2022.2064381","DOIUrl":null,"url":null,"abstract":"ABSTRACT This study explores the relationship between consumer perception of smart hotel technology amenities (TA) and consumer visit intention to smart hotels. The mediating role in this relationship is examined by technology acceptance model (TAM). The study also examines whether prior smart hotel visiting experience and personal innovativeness can moderate this relationship. An online survey was carried out with 617 Chinese consumers. Empirical results of structural equation modeling and PROCESS show that prior visiting experience has a moderating effect but PI is not shown to have any moderating effect. This study offers further implications to capitalize on consumer loyalty.","PeriodicalId":51764,"journal":{"name":"Journal of China Tourism Research","volume":"75 1","pages":"266 - 289"},"PeriodicalIF":1.3000,"publicationDate":"2022-04-17","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"6","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Journal of China Tourism Research","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/19388160.2022.2064381","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"HOSPITALITY, LEISURE, SPORT & TOURISM","Score":null,"Total":0}
引用次数: 6
Abstract
ABSTRACT This study explores the relationship between consumer perception of smart hotel technology amenities (TA) and consumer visit intention to smart hotels. The mediating role in this relationship is examined by technology acceptance model (TAM). The study also examines whether prior smart hotel visiting experience and personal innovativeness can moderate this relationship. An online survey was carried out with 617 Chinese consumers. Empirical results of structural equation modeling and PROCESS show that prior visiting experience has a moderating effect but PI is not shown to have any moderating effect. This study offers further implications to capitalize on consumer loyalty.
期刊介绍：
Journal of China Tourism Research (JCTR) is the official journal of the International Association of China Tourism Studies (IACTS) and is now indexed in the Emerging Sources Citation Index (ESCI)! JCTR is a truly international journal that publishes the latest research on tourism (all articles printed in English with Chinese abstracts) that relates to China and the Chinese. It provides a rich forum for exchange of fresh information and ideas among academics and practitioners; fosters and enhances cutting-edge research activities that advance the knowledge of tourism; and discusses the relevance of tourism to Chinese society. The journal encourages interdisciplinary scholarship and commentaries, aims at the highest intellectual level, and only publishes manuscripts that make significant contributions to the subject areas.
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