{"title":"Effect of Self-Concept, Reference Group, Online Shop Social Media, and Lifestyle on Consumptive Behavior of Students","authors":"Nofriansyah, Marwan","doi":"10.2991/piceeba-19.2019.59","DOIUrl":null,"url":null,"abstract":"This study aims to determine the effect of Self-Concept, Reference Group, Online Shop Social Media and Lifestyle On Consumptive behavior Student of Padang State University Faculty of Economics. The population in this study were all FE students UNP. The sampling technique used was accidental sampling in order to obtain a sample of 396 students. The research instrument used in the form of a questionnaire. Analysis of the data in this study using Path Analysis (Path Analysis) using SPSS 16.0 for Windows.The results showed that: (1) the selfconcept affects the lifestyle, (2) the reference group does not affect the lifestyle, (3) online shop social media influence on lifestyle, (4) the concept of self-influence on consumer behavior, ( 5) reference group has no effect on consumer behavior, (6) online shop social media has no effect on consumptive behavior, and (7) the lifestyle influence consumptive behavior.","PeriodicalId":31784,"journal":{"name":"International Conference on Economics Education Business and Accounting","volume":"1 1","pages":""},"PeriodicalIF":0.0000,"publicationDate":"2019-09-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"3","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Conference on Economics Education Business and Accounting","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.2991/piceeba-19.2019.59","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}
引用次数: 3
Abstract
This study aims to determine the effect of Self-Concept, Reference Group, Online Shop Social Media and Lifestyle On Consumptive behavior Student of Padang State University Faculty of Economics. The population in this study were all FE students UNP. The sampling technique used was accidental sampling in order to obtain a sample of 396 students. The research instrument used in the form of a questionnaire. Analysis of the data in this study using Path Analysis (Path Analysis) using SPSS 16.0 for Windows.The results showed that: (1) the selfconcept affects the lifestyle, (2) the reference group does not affect the lifestyle, (3) online shop social media influence on lifestyle, (4) the concept of self-influence on consumer behavior, ( 5) reference group has no effect on consumer behavior, (6) online shop social media has no effect on consumptive behavior, and (7) the lifestyle influence consumptive behavior.
本研究旨在探讨自我概念、参照群体、网店社交媒体与生活方式对巴东州立大学经济学院学生消费行为的影响。本研究人群均为FE学生UNP。使用的抽样技术是偶然抽样，以获得396名学生的样本。以问卷形式使用的研究工具。本研究的数据分析采用路径分析(Path Analysis)，使用SPSS 16.0 for Windows。结果表明:(1)自我概念影响生活方式，(2)参照组不影响生活方式，(3)网店社交媒体影响生活方式，(4)自我概念影响消费者行为，(5)参照组对消费者行为没有影响，(6)网店社交媒体对消费行为没有影响，(7)生活方式影响消费行为。
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