A Practitioner Perspective on Drivers of Employee Loyalty

Abstract

The aim of this practice-based paper is to provide insight into the drivers of employee loyalty in the IT industry. The paper outlines and discusses the following four important attitude-based loyalty drivers: employee focus; development opportunities; job quality; and brand. The paper further discusses the following five experience-based factors driving employee loyalty: care and concern for employees; fairness at work; day-to-day satisfaction; feelings of accomplishment; and compensation/benefits. The paper goes on to outline and discuss the two most common reasons highlighted by employees for not reporting ethical indiscretions. The paper concludes by suggesting that the CEOs and HR Managers should take a closer look at their organisations and find out if they are exerting their best efforts to know their top talents and how to obtain their loyalty.