Factors affecting the decision to choose dormitory accommodation among students of the College of Arts, Media and Technology

Q3 Engineering Transactions on Electrical Engineering, Electronics, and Communications Pub Date : 2023-03-22 DOI:10.1109/ECTIDAMTNCON57770.2023.10139410

Kodchanitch Wannagoat, Krittiya Kruanachid

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Abstract

This study aims to study the marketing mix of 7P's factors affecting the rental property service selection in post covid-19 period of the College of Arts, Media, and Technology students. The online questionnaire was designed based on 7Ps marketing mix and conducted through used to investigate through 300 students. Hypotheses were set to analyze through F-test in one-way ANOVA and linear regression analysis. The results reveal that the ranking of factors concerned in this study are these following opinions on the product, price, human, process, and physical appearance are at the most important level. Distribution channels and marketing promotion were at a very important level. Hypotheses testing results showed that only educational level and domicile factors did not affect the choice of rental property service selection. In addition, there were three out of seven factors from 7Ps which influencing the rental service selection which are physical evident and product factors, respectively.

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影响艺术、媒体与技术学院学生选择宿舍住宿的因素

本研究旨在研究影响艺术传媒与科技学院学生在后疫情时期租赁物业服务选择的7P因素的营销组合。在线问卷是基于7Ps营销组合设计的，通过对300名学生进行调查进行的。设置假设，通过单因素方差分析中的f检验和线性回归分析进行分析。结果表明，本研究中所关注的因素排名如下，其中产品，价格，人，过程和外观是最重要的水平。分销渠道和市场推广处于非常重要的水平。假设检验结果表明，只有学历和居住地因素不影响租赁物业服务的选择。此外，在7p的7个因素中，影响租赁服务选择的因素有3个，分别是物理因素和产品因素。

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来源期刊

Transactions on Electrical Engineering, Electronics, and Communications Engineering-Electrical and Electronic Engineering

CiteScore

1.60

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0.00%

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