Bangladesh's Experience with Social Media Adoption in Public Organizations

Abstract

The main purpose of this research is to find out effective strategies and factors of Bangladesh's Experience with Social Media Adoption in Public Organizations through data from nationality representative surveys conducted on different city corporations in Bangladesh. A structured questionnaire method was conducted and data collected from 311 public organizations of different city corporations in Bangladesh. Technology acceptance, a multiple regression model is estimated by the OLS method to find out the significant factors of social media adoption in the public organization of Bangladesh. Moreover, the results of OLS estimation found that if the public organization of Bangladesh perceives that social media is a useful, improved and easier tool to find information, the level of social media adoption will be increased and if the service delivery system is improved by using social media, the level of social media adoption in the public organization of Bangladesh will be increased significantly.