Enhancing the Reach of Socially Missioned Nonprofits: Insights from a TOC-LP Application

IF 1.1 4区 管理学 Q4 MANAGEMENT Informs Journal on Applied Analytics Pub Date : 2023-07-04 DOI:10.1287/inte.2021.0095
Erin C. McKie, S. Ahire
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Abstract

Socially missioned nonprofit organizations exist to connect at-risk populations to critical healthcare, food, and financial services. However, these organizations face several internal (resource infrastructure, management capability) and external (multiple stakeholders, client demographics and capabilities) constraints within which they must work to attain their goal of helping people in need. The extant academic literature offers a variety of solutions to such allocation problems for use in for-profit organizations. Yet noted differences in the operational systems of for-profit and nonprofit operations limit practitioners’ capabilities to readily leverage these tools. Thus, in this paper, we extend the applicability of classic resource allocation principles to the context of nonprofit operations’ outreach efforts. We describe a detailed case study analysis at one nonprofit organization (SC Thrive) wherein we implemented the theory of constraints–linear programming framework to help maximize the effectiveness of outreach initiatives carried out by the organization. Based on the results from our stepwise, nonlinear yield model, SC Thrive is now capable of doubling the annual number of applications submitted by potential beneficiaries for assistance services. History: This paper was refereed.
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增强社会使命非营利组织的影响力:来自TOC-LP应用的见解
具有社会使命的非营利组织的存在是为了将高危人群与关键的医疗保健、食品和金融服务联系起来。然而,这些组织面临着一些内部(资源基础设施、管理能力)和外部(多个利益相关者、客户人口统计和能力)的限制,他们必须在这些限制中努力实现帮助有需要的人的目标。现有的学术文献为营利性组织提供了各种解决此类分配问题的方法。然而,营利性和非营利性运营系统的显著差异限制了从业者随时利用这些工具的能力。因此,在本文中,我们将经典的资源配置原则的适用性扩展到非营利组织的外联努力的背景下。我们描述了一个非营利组织(SC Thrive)的详细案例研究分析,其中我们实施了约束-线性规划框架理论,以帮助最大限度地提高组织开展的外展活动的有效性。根据我们的逐步非线性收益模型的结果,SC Thrive现在能够将潜在受益人提交的援助服务申请数量增加一倍。历史:本文被审稿。
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