M. Chung, Youjin Jang, Maria Knight Lapinski, J. M. Kerr, Jinhua Zhao, Robert Shupp, Tai-Quan Peng
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引用次数: 2
Abstract
ABSTRACT Social norms theories have guided social science research by predicting how and when social norms influence people’s behavior. However, there are still gaps in our understanding of how social norms are formed, maintained, and changed. It is possible that our own actions shape and perpetuate what we believe is normal. This study tests whether behavior can influence perceptions of what is typical behavior and how this relationship evolves over time. Secondary analysis of data from a multi-round public-goods experiment showed that personal contribution behavior significantly and positively influences perceived descriptive norms; yet, a significant change in the relationship over time was not evidenced. Theoretical and practical implications are discussed.
期刊介绍：
Social Influence is a journal that provides an integrated focus for research into this important, dynamic, and multi-disciplinary field. Topics covered include: conformity, norms, social influence tactics such as norm of reciprocity, authority, scarcity, interpersonal influence, persuasion, power, advertising, mass media effects, political persuasion, propaganda, comparative influence, compliance, minority influence, influence in groups, cultic influence, social movements, social contagions, rumors, resistance to influence, influence across cultures, and the history of influence research.
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