{"title":"Good News, Bad News: A Sentiment Analysis of the 2016 Election Russian Facebook Ads","authors":"German Alvarez, Jaewon Choi, S. Strover","doi":"10.26153/TSW/9852","DOIUrl":null,"url":null,"abstract":"In the wake of the 2016 U.S. presidential election, the notion of “fake news” and Russian election interference became somewhat interchangeable. We argue that “fake news” insufficiently describes the Russian disinformation campaign. Our analysis of Facebook ad texts shows that they incorporate emotional appeals differently at unique moments in the political campaign of 2016. We use sentiment analysis to demonstrate the use of positive and negative emotional messages. Sentiment ratings dipped to more negative scores before the November 2016 election and rose to new positive heights after the election. This provides some evidence that the varying uses of positive sentiment and negative sentiment may have been strategic.","PeriodicalId":51388,"journal":{"name":"International Journal of Communication","volume":"220 1","pages":"27"},"PeriodicalIF":1.9000,"publicationDate":"2020-05-27","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"7","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"International Journal of Communication","FirstCategoryId":"98","ListUrlMain":"https://doi.org/10.26153/TSW/9852","RegionNum":3,"RegionCategory":"文学","ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q2","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 7
Abstract
In the wake of the 2016 U.S. presidential election, the notion of “fake news” and Russian election interference became somewhat interchangeable. We argue that “fake news” insufficiently describes the Russian disinformation campaign. Our analysis of Facebook ad texts shows that they incorporate emotional appeals differently at unique moments in the political campaign of 2016. We use sentiment analysis to demonstrate the use of positive and negative emotional messages. Sentiment ratings dipped to more negative scores before the November 2016 election and rose to new positive heights after the election. This provides some evidence that the varying uses of positive sentiment and negative sentiment may have been strategic.
期刊介绍：
The International Journal of Communication is an online, multi-media, academic journal that adheres to the highest standards of peer review and engages established and emerging scholars from anywhere in the world. The International Journal of Communication is an interdisciplinary journal that, while centered in communication, is open and welcoming to contributions from the many disciplines and approaches that meet at the crossroads that is communication study. We are interested in scholarship that crosses disciplinary lines and speaks to readers from a range of theoretical and methodological perspectives. In other words, the International Journal of Communication will be a forum for scholars when they address the wider audiences of our many sub-fields and specialties, rather than the location for the narrower conversations more appropriately conducted within more specialized journals. USC Annenberg Press USC Annenberg Press is committed to excellence in communication scholarship, journalism, media research, and application. To advance this goal, we edit and publish prominent scholarly publications that are both innovative and influential, and that chart new courses in their respective fields of study. Annenberg Press is among the first to deliver journal content online free of charge, and devoted to the wide dissemination of its content. Annenberg Press continues to offer scholars and readers a forum that meets the highest standards of peer review and engages established and emerging scholars from anywhere in the world.
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