Martin Meißner, Pascal Kottemann, Reinhold Decker, Sören W. Scholz
{"title":"The Benefits of Computer-Based Brand Concept Mapping","authors":"Martin Meißner, Pascal Kottemann, Reinhold Decker, Sören W. Scholz","doi":"10.1007/BF03396928","DOIUrl":null,"url":null,"abstract":"","PeriodicalId":43001,"journal":{"name":"SCHMALENBACH BUSINESS REVIEW","volume":"16 1","pages":"430-453"},"PeriodicalIF":2.2000,"publicationDate":"2015-10-01","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"8","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"SCHMALENBACH BUSINESS REVIEW","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1007/BF03396928","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"","JCRName":"","Score":null,"Total":0}