PENGARUH MEREK DAN KUALITAS PRODUK TERHADAP KEPUASAN KONSUMEN HONDA SCOOPY DI KOTA JAMBI

IF 2.5 3区社会学 Q2 DEVELOPMENT STUDIES European Journal of Development Research Pub Date : 2022-12-31 DOI:10.53978/jd.v10i2.225

Agesha Marsyaf

引用次数: 0

Abstract

Kemacetan sudah menjadi hal yang biasa terjadi dikota-kota besar maupun daerah yang sudah padat penduduknya seperti negara Indonesia, untuk itu masyarakat semakin selektif dalam memilih alat transportasi, baik transportasi umum maupun pribadi. Namun kebanyakan masyarakat memilih menggunakan sepeda motor, karena sepeda motor merupakan alat transportasi yang praktis dan lincah untuk melewati kemacetan, serta bahan bakar yang relatif rendah, begitu juga dengan harga yang sesuai dengan kondisi keuangan masyarakat serta biaya perawatan yang terjangkau dan juga banyak digunakan dibelahan dunia. Persepsi hasil dari para responden yang diperoleh melalui hasil kuesioner 100 responden, bahwa dari hasil uji hipotesis dengan menggunakan uji hipotesis t ditemukan bahwa terdapat pengaruh yang positif dan signifikan antara variabel merek dan kualitas produk terhadap kepuasan konsumen honda scoopy di Kota Jambi.

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品牌和产品质量对JAMBI镇本田SCOOPY的消费者满意度的影响

交通堵塞在大城市和像印度尼西亚这样人口稠密的地区并不少见，因此人们对公共和私人交通工具的选择越来越挑剔。但大多数人更喜欢骑摩托车，因为摩托车是一种方便的交通工具，可以方便地通过交通堵塞，而且燃料相对较低，而且价格合理，医疗费用合理，而且在世界其他地方也很受欢迎。通过对100名受访者的问卷调查得出的结论，即通过对t的假设测试，发现品牌变量和产品质量对Jambi镇本田scoopy消费者满意度的积极而重要影响。

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来源期刊

European Journal of Development Research DEVELOPMENT STUDIES-

CiteScore

5.70

自引率

4.00%

发文量

期刊介绍： The European Journal of Development Research (EJDR) redefines and modernises what international development is, recognising the many schools of thought on what human development constitutes. It encourages debate between competing approaches to understanding global development and international social development. The journal is multidisciplinary and welcomes papers that are rooted in any mixture of fields including (but not limited to): development studies, international studies, social policy, sociology, politics, economics, anthropology, education, sustainability, business and management. EJDR explicitly links with development studies, being hosted by European Association of Development Institutes (EADI) and its various initiatives. As a double-blind peer-reviewed academic journal, we particularly welcome submissions that improve our conceptual understanding of international development processes, or submissions that propose policy and developmental tools by analysing empirical evidence, whether qualitative, quantitative, mixed methods or anecdotal (data use in the journal ranges broadly from narratives and transcripts, through ethnographic and mixed data, to quantitative and survey data). The research methods used in the journal''s articles make explicit the importance of empirical data and the critical interpretation of findings. Authors can use a mixture of theory and data analysis to expand the possibilities for global development. Submissions must be well-grounded in theory and must also indicate how their findings are relevant to development practitioners in the field and/or policy makers. The journal encourages papers which embody the highest quality standards, and which use an innovative approach. We urge authors who contemplate submitting their work to the EJDR to respond to research already published in this journal, as well as complementary journals and books. We take special efforts to include global voices, and notably voices from the global South. Queries about potential submissions to EJDR can be directed to the Editors. EJDR understands development to be an ongoing process that affects all communities, societies, states and regions: We therefore do not have a geographical bias, but wherever possible prospective authors should seek to highlight how their study has relevance to researchers and practitioners studying development in different environments. Although many of the papers we publish examine the challenges for developing countries, we recognize that there are important lessons to be derived from the experiences of regions in the developed world. The EJDR is print-published 6 times a year, in a mix of regular and special theme issues; accepted papers are published on an ongoing basis online. We accept submissions in English and French.