{"title":"“Not a Monolith!” Media Narratives of the Latina/o/x Vote after the 2020 U.S. Election","authors":"Arthur D. Soto-Vásquez, Eduardo Gonzalez","doi":"10.1080/10646175.2022.2033650","DOIUrl":null,"url":null,"abstract":"Abstract This study assesses how the “not a monolith” narrative in U.S. journalism after the 2020 presidential election serves to further shape the Latina/o/x electorate into a politically marketable category. This study employs a qualitative content analysis of 159 media texts produced in the first two weeks after Election Day. We find that the contradictions inherent in the construction of Latina/o/x voters—such as class, racial, and regional differences—are reconciled through revising old media narratives, like the “sleeping giant” metaphor, and the inclusion of Latina/o/x voters into other metaphors, like the “blue wall.” In addition, a host of rationales drawn from racialized aspects of Latina/o/x history and culture, like religion, machismo, and anti-socialism, are used to explain voting behavior. Finally, new narratives emerged around Latina/o/x voters not being owned by the Democratic Party, which we view as disciplining.","PeriodicalId":45915,"journal":{"name":"Howard Journal of Communications","volume":null,"pages":null},"PeriodicalIF":1.0000,"publicationDate":"2022-03-03","publicationTypes":"Journal Article","fieldsOfStudy":null,"isOpenAccess":false,"openAccessPdf":"","citationCount":"1","resultStr":null,"platform":"Semanticscholar","paperid":null,"PeriodicalName":"Howard Journal of Communications","FirstCategoryId":"1085","ListUrlMain":"https://doi.org/10.1080/10646175.2022.2033650","RegionNum":0,"RegionCategory":null,"ArticlePicture":[],"TitleCN":null,"AbstractTextCN":null,"PMCID":null,"EPubDate":"","PubModel":"","JCR":"Q3","JCRName":"COMMUNICATION","Score":null,"Total":0}
引用次数: 1
Abstract
Abstract This study assesses how the “not a monolith” narrative in U.S. journalism after the 2020 presidential election serves to further shape the Latina/o/x electorate into a politically marketable category. This study employs a qualitative content analysis of 159 media texts produced in the first two weeks after Election Day. We find that the contradictions inherent in the construction of Latina/o/x voters—such as class, racial, and regional differences—are reconciled through revising old media narratives, like the “sleeping giant” metaphor, and the inclusion of Latina/o/x voters into other metaphors, like the “blue wall.” In addition, a host of rationales drawn from racialized aspects of Latina/o/x history and culture, like religion, machismo, and anti-socialism, are used to explain voting behavior. Finally, new narratives emerged around Latina/o/x voters not being owned by the Democratic Party, which we view as disciplining.
期刊介绍：
Culture, ethnicity, and gender influence multicultural organizations, mass media portrayals, interpersonal interaction, development campaigns, and rhetoric. Dealing with these issues, The Howard Journal of Communications, is a quarterly that examines ethnicity, gender, and culture as domestic and international communication concerns. No other scholarly journal focuses exclusively on cultural issues in communication research. Moreover, few communication journals employ such a wide variety of methodologies. Since issues of multiculturalism, multiethnicity and gender often call forth messages from persons who otherwise would be silenced, traditional methods of inquiry are supplemented by post-positivist inquiry to give voice to those who otherwise might not be heard.
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